Twelve years since its launch, Nykaa has disrupted India’s beauty industry landscape. It has 6,800 brands available on its platform, of which about 430 across beauty and fashion categories were launched in Q2FY25 alone. With growing competition from the likes of Myntra, Tira, and more, will it manage to disrupt, yet again?
https://www.forbesindia.com/article/billionaires/how-nykaa-is-taking-on-intensifying-competition-in-the-beauty-industry/94824/1
https://www.forbesindia.com/article/billionaires/how-nykaa-is-taking-on-intensifying-competition-in-the-beauty-industry/94824/1