Post #21565 — ThePrint (@ThePrintIndia)

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ThePrint

20 Dec 2024, 17:33

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The OTT language has ensured virality and audience engagement but has got Hindi purists and government in a tizzy. Small towns are a sexy discovery for OTT. They bring local language and a cocktail of hyperlocal idioms, words, dialects and of course a volley of slurs.

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OTT tongue exposed Indians to small Hindustans. Language purity taking backseat

Small towns are a sexy discovery for OTT. They bring local language and a cocktail of hyperlocal idioms, words, dialects and of course a volley of slurs.