The Business of Air: The Jordan Brand Brings in Billions For Nike and Michael Jordan 👕👕
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The Jordan Brand is a global phenomenon that shows no signs of slowing down, reaching $5.1 billion in 2022. Michael Jordan reportedly earns 5% of the brand's revenue, which means he earned $256 million in 2022 alone. This is nearly three times what he earned during his 15-year NBA career.
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